For every child to be safe, secure and supported.
To build a better childhood for every child.
Our values act as the core beliefs and universal truths that affect how we behave, how we work together as a team, how we structure our internal
processes and how we deliver our mission.
Children and young people are at the heart of what we do. We reflect this energy and optimism in our approach to work.
We collaborate from the inside and outside, living up to the trust our partners place in us to do what's right for children and young people.
Like an inquisitive child, we always ask ‘Why?’ We never settle for the status quo and always search for future progress.
The best way to influence is through evidence, not assumptions. The rigour of our research drives our work to achieve more for the UK's children.
We invest a significant part of our selves in our work. We respect and value that investment by looking after ourselves and each other.