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The ‘Big Little Moments’ campaign - developed by The National Lottery Community Fund with each of the five partnerships - set out to promote parenting behaviours to support good early child development in children up to four years old.
It aimed to build parents and carers’ understanding of the benefits of such behaviours, and to encourage the behaviours to be adopted.
Watch a video featuring parents who have been involved in Big Little Moments:
The campaign ran from February 2019 to December 2019 in the five A Better Start partnership areas – Blackpool, Southend, Nottingham, Lambeth and Bradford.
Parents and carers viewed the online materials more than 13 million times and there were over 65,000 clicks through to the campaign web pages and over half a million views of the video posts.
