Every child deserves the best start in life. What happens during pregnancy and in the early years shapes children’s physical health, their language and communication, and their emotional wellbeing. Failing children at this stage of their lives has devastating consequences.
Improving outcomes during pregnancy and in the early years is the smartest investment we can make as a society. Yet time and time again we have failed to deliver what evidence tells us is needed: high-quality early years services, equally accessible to all families.
Our call to government:
- Commit to a children’s centre in every neighbourhood, with high quality services for all families from conception to age five.
- Offer parenting support to all parents who want it, focused on the importance of strong relationships and attachment.
- Develop a graduate-led workforce to raise the quality of early education and childcare.
- Invest in a world-class health visiting service for new parents, so all families can build a trusting relationship with their health visitor.
Read the full version of our Manifesto for a Better Childhood.
 Annual Report of the Chief Medical Officer 2012, Our Children Deserve Better: Prevention Pays, 2013