European Youth Tackling Obesity

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Welcome to the webpage for the European Youth Tackling Obesity (EYTO) project.

EYTO involves groups of young people from disadvantaged communities across Europe creating social marketing campaigns to promote healthy lifestyles amongst their peers and help reduce rates of obesity. The National Children's Bureau is co-ordinating this project with partners across Spain, Portugal and the Czech Republic.

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Worldwide obesity has nearly doubled since 1980. Without interventions this figure is set to rise to two in three by 2050. It is a growing problem across Europe that now affects one in three children in the UK, half of young people in Portugal and Spain and third of 6-17 year olds in Czech Republic. Obesity causes profound inequalities in the health, education and wider life chances of young people living in our poorest communities. Research highlights a lack of healthy lifestyle campaigns targeted at teenagers, the need to actively involve young people in their design and delivery, and the effectiveness of social marketing in creating campaigns that led to positive behaviour change. 

To address this, the EYTO partnership will be:

  • Conducting a systematic review of learning from past or current social marketing interventions to promote healthy lifestyles
  • Recruiting and supporting a network of 20 young volunteers to research, design and launch social marketing campaigns across their local communities to promote healthy lifestyles amongst their peers
  • Supporting young people across the partnership to share ideas and replicate campaign activities
  • Developing a website to launch the campaign (and associated tools and resources) across Europe
  • Evaluating the impact of the campaign on outcomes for young people and those working to support them, and disseminating the learning     

Alongside NCB the partnership includes:

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The CTNS Technology Centre of Nutrition and Health in Spain which provides expertise in health education and nutrition and the healthy biological efficacy of functional foods.  

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Komunikujeme are based in the Czech Republic and specialise in training and personal development programmes for children and young people across a range of health and educational themes.

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Companhia de Ideias - a media and communications agency based in Portugal with experience of developing and delivering campaigns to promote healthy lifestyles and tackle obesity.

Outputs from the project will be uploaded onto this page as they become available. This is a holding page for the project until a distinct website for the campaign is developed.

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The project runs from September 2013 - September 2015 and has received funding from the EU Executive Agency for Health and Consumers in the framework of the Health Programme 2008-2013.

 

To find out more please contact Senior Project Development Officer, Amy Davies eyto@ncb.org.uk or call 0207 843 60000207 843 6000

 

Downloads

EYTO - Interim Project Briefing

EYTO E-Newsletter 2nd edition

EYTO Interim Summary of Learning

EYTO Interim Report - Final

EYTO E-Newsletter 1st edition

Project information sheet

A social marketing approach to tackle childhood
obesity: a report of four European countries intervention programs

Project Briefing

Review of 'grey' literature and materials - Summary

Rewiew of 'grey' literature and materials - full review

EYTO Interim Report

This report evaluates the impact of the campaigns against the expected process and outcome indicators.

Download Report

EYTO e-newsletter

Our latest edition of the newsletter is now available

Find out more

EYTO E-newsletter sign-up

Keep informed with the EYTO project by signing up to the newsletter.

Sign up

Project Information sheet

Download

Project Briefing

Download Briefing

A social marketing approach to tackle childhood obesity

A review of the evidence from 4 European countries'.

Download report

Review of 'grey' literature and materials - summary

This summary charts the 6 key messages from the full review

Download Review

Review of 'grey' literature and materials - full review

This full review outlines the literature and materials of the 4 European countries'.

Download review