European Youth Tackling Obesity
Welcome to the webpage for the European Youth Tackling Obesity
EYTO involves groups of young people from disadvantaged
communities across Europe creating social marketing campaigns to
promote healthy lifestyles amongst their peers and help reduce
rates of obesity. The National Children's Bureau is co-ordinating
this project with partners across Spain, Portugal and the Czech
Worldwide obesity has nearly doubled since 1980. Without
interventions this figure is set to rise to two in three by 2050.
It is a growing problem across Europe that now affects one in three
children in the UK, half of young people in Portugal and Spain and
third of 6-17 year olds in Czech Republic. Obesity causes profound
inequalities in the health, education and wider life chances of
young people living in our poorest communities. Research highlights
a lack of healthy lifestyle campaigns targeted at teenagers, the
need to actively involve young people in their design and delivery,
and the effectiveness of social marketing in creating campaigns
that led to positive behaviour change.
To address this, the EYTO partnership will be:
- Conducting a systematic review of learning from past or current
social marketing interventions to promote healthy lifestyles
- Recruiting and supporting a network of 20 young volunteers to
research, design and launch social marketing campaigns across their
local communities to promote healthy lifestyles amongst their
- Supporting young people across the partnership to share ideas
and replicate campaign activities
- Developing a website to launch the campaign (and associated
tools and resources) across Europe
- Evaluating the impact of the campaign on outcomes for young
people and those working to support them, and disseminating the
Alongside NCB the partnership includes:
The CTNS Technology
Centre of Nutrition and Health in Spain which provides
expertise in health education and nutrition and the healthy
biological efficacy of functional foods.
Komunikujeme are based
in the Czech Republic and specialise in training and personal
development programmes for children and young people across a range
of health and educational themes.
Ideias - a media and communications agency based in Portugal
with experience of developing and delivering campaigns to promote
healthy lifestyles and tackle obesity.
Outputs from the project will be uploaded onto this page as they
become available. This is a holding page for the project until a
distinct website for the campaign is developed.
The project runs from September 2013 - September 2015 and has
received funding from the EU Executive Agency for Health and
Consumers in the framework of the Health Programme 2008-2013.
To find out more please contact Senior Project Development
Officer, Amy Davies firstname.lastname@example.org or call 0207 843
Interim Project Briefing
E-Newsletter 2nd edition
Interim Summary of Learning
Interim Report - Final
marketing approach to tackle childhood
obesity: a report of four European countries intervention
'grey' literature and materials - Summary
of 'grey' literature and materials - full review